Hello Kitty store Taiwan Hello Kitty originated

Hello Kitty in Taiwan

At the Hello Kitty store Taiwan (airport), Hello Kitty is big business. In fact, the popularity of Hello Kitty has become worldwide. Although Hello Kitty originated in London for the Japanese company Sanrio in 1974.

Hello Kitty store Taiwan Taoyuan International Airport

front of Hello Kitty store at Taiwan Taoyuan International Airport
photo by shari smith dunaif © 2016

Hello Kitty is a gijinka, an anthropomorphism or personification of an animal –

white Japanese Bobtail ca

in this case a white Japanese Bobtail cat,





with a red bow.

Hello Kitty Travell sign Hello Kitty originated

Hello Kitty with red bow
photo by shari smith dunaif © 2016


In 1962, Shintaro Tsuji, founder of Sanrio, began selling rubber sandals with flowers painted on them. He noted that by adding cute designs on the sandals, they sold even better, so he hired illustraters to design Kawaii (a Japanese marketing approach that permeates cuteness into Japanese consumer culture). Sanrio wanted to add to it’s early characters of a dog, a bear and a strawberry (???) for Sanrio’s new product: coin purses. The result was Hello Kitty, designed in 1974 by Yuko Shimizu.

Hello Kitty designer Yuko Shimizu

Yuko Shimizu, original designer of Hello Kitty.

Hello Kitty purses and coin purses, Taiwan Hello Kitty store photo by shari smith dunaif @2016

Hello Kitty’s first appearance on a product, was in Japan on the vinyl coin purse:  she was pictured sitting between a bottle of milk and a goldfish bowl.

She first appeared in the United States in 1976.

Hello Kitty essentials

Was in Tokyo a few weeks ago, and saw plenty of Hello Kitty essentials:

Need a huge Hello Kitty stuffed animal?

Hello Kitty stuffed animal

photo by Shari Smith Dunaif 2014

photo by Shari Smith Dunaif 2014

photo by Shari Smith Dunaif 2014

photo by Shari Smith Dunaif 2014

photo by Shari Smith Dunaif 2014

Or a Hello Kitty mask?

Maokong, China gondola: Hello Kitty

CNA December 6, 2013, 12:02 am TWN TAIPEI —
Here we go again: Hello Kitty appears on Chinese transportation:
Hello Gondola
Urbanites looking to escape the city for quiet hillside teahouses
via the Maokong Gondola will soon find themselves joined by an
endearing travel companion: Japanese cartoon icon Hello Kitty.

Maokong gondola eyeing Hello
Kitty endorsement The beloved cartoon cat will adorn the gondola
lift’s 145 carriages and four stations starting Friday, a move
which operator Taipei Rapid Transit Corp. (TRTC) hopes will stem
the continued revenue losses incurred by the system since 2010. As
celebrity endorsements go, Hello Kitty is a good match for the
removed district of southeast Taipei, known for its copious
teahouses and rural charm, because the name Maokong literally means
“cat space.” TRTC said the decorations will be up for a year under
its Hello Kitty-centered campaign, which will lift off with a
garden party this weekend. Free rides on the gondola lift will be
offered to some 300 “disadvantaged individuals,” said Ling Chi-yao,
chief of TRTC’s Media Relations Section. The company is holding out
hope that Hello Kitty will give a much needed boost to the
4.03-kilometer-long gondola line, which has lost NT$360 million
(US$12.2 million) due to low ridership and high maintenance costs
since it reopened in 2010. The Maokong Gondola suspended operation
in late 2008, just one year after it opened, after the foundation
at a support pillar was damaged during a typhoon. Service resumed
in 2010, but low public interest has left it unable to recoup
losses. A full fare ticket costs NT$50 for a one-way trip on the
elevated gondola line, which takes about 25 minutes to get between
the terminal stations at Taipei Zoo and Maokong, a height
difference of 275 meters.

Hello Kitty takes to the skies

Hello Kitty jets: 5 cutest airplanes ever

Hello Kitty jet

(CNN) — Just when you thought the multibillion-dollar marketing phenomenon that is Hello Kitty might have colonized every corner of the merchandizing universe in Asia and possibly reached its natural limits, we learn that planes branded with the cartoon cat are to fly to the West.
The Taiwanese airline EVA Air, which already flies five Kitty-themed planes around Asia, is adding thrice-weekly flights from Taipei to Los Angeles on September 18. A European schedule is also reportedly on the cards.
The Hello Kitty planes flying to Japan, Hong Kong, South Korea, China and Guam are A330s but for its States-side adventure the feline cat will be emblazoned on a new B777 aircraft, the world’s largest twinjet plane.Though the B777’s livery is still being painted and its cabin interior under construction, the branding would be consistent with the existing Kitty-themed craft, Eva Air told Business Traveller.
Hello Kitty restaurant is terribly cute and its food just terrible. To put it another way, the B777 will be drenched inside and out with Kitty stuff. On the current planes, a huge version of the garish cartoon feline perches on the fuselage in the company of other imaginary animal friends.
Cuteness starts at the gate – But it doesn’t stop there. On the inside, more than 100 inflight items bear the Hello Kitty motif, including headrest covers, tissues, utensils, snacks and soap dispensers.Hello Kitty head rests

And when you’re not blowing your nose on Hello Kitty or tearing her in two to get at some peanuts, flight attendants wearing Hello Kitty aprons will sell you limited edition duty-free goods branded with the cutesy animal.
Passengers’ immersion into Kitty world begins before they get on the plane.Boarding passes and baggage stickers are cat-stamped and you board the aircraft through a special Kitty-embellished gate.

hello Kitty baggage tags

In short, you might be able to miss a Hello Kitty plane just like any other, but you will never miss the fact that you are on one.
The Japanese cartoon company Sanrio launched Hello Kitty, depicted as a white female cat with a red bow in its hair, on the world in 1974. Three and a half decades later, she was earning worldwide revenue of $5 billion a year.
Sanrio and EVA Air collaborated on their first generation of Kitty-themed aircraft in 2005. With their latest flights, they are providing Kitty with a new aviation market to conquer.

By Simon Busch, CNN
updated 11:08 PM EDT, Wed August 28, 2013