Purina gets credit for their ambitious project, which we eagerly waited to be available. My Kitty Care first reported on Purina’s research, back in August, 2019. The post new research for people allergic to cats explains how and why we’re allergic to cats (including what Fel d 1 is) and Purina’s innovative cat food solution. For anyone who loves chemistry, and is interested in a complicated explanation about dander and secretoglobin, sciencedirect.com is a satisfying read. Admittedly, a bit much for me.

It took years to develop, but Purina finally released their new cat food LiveClear, in the USA around April, 2020. Based on our research, this is the only cat food product on the market designed specifically for people with dander allergies. So here’s the update on Purina’s cat food to help people allergic to cats.

The product is a dry cat food, in three flavors: turkey for sensitive skin and stomach, chicken and rice formula, or salmon. The short version of how LiveClear works: cats who eat the kibble, consume a particular protein from eggs, which neutralizes the Fed D1 protein (the allergen that causes misery to those of us allergic to cats) found in cat saliva.

On Purina’s website, the company claims:

“LiveClear is a revolutionary cat food shown to reduce the allergens in cat hair and dander by an average of 47% starting in the third week of daily feeding.”

Purina pet food company

According to Kurt Venator, Chief Veterinary Officer at Purina, “The beauty of Pro Plan LiveClear is that it reduces cat allergens in cat hair and dander without impacting the physiology of the cat. Because scientists don’t know exactly why cats produce Fel d 1, our goal was to neutralize it rather than inhibit its production.” A 6-month safety study also showed that the egg product ingredient coating the LiveClear kibble is completely safe for cats to eat. The action happens in the cat’s mouth, but once swallowed, the ingredient is digested like any other protein.

provided by PR newswire, a Public Relations company

So now that’s it’s available to the public, does it work? We waited for our update, to give enough time for the product to be tried, and reviewed. We wanted to find unbiased reviews, which meant we decided to avoid Purina’s own website. So on chewy.com, the reviews are overwhelmingly positive. Most of the negative reviews were due to cats not liking the product, and simply not eating it. Sounds like something my cats would do.

My Kitty Care is ignoring Petco’s reviews, because they are all from purina.com, so it’s promo rather than proper evaluation. Same situation on petsmart.com.

So cat lovers, please, if you’ve tried Purina’s LiveCLear, it would be helpful for all cat lovers to read your honest opinion, which we’d love to share on my kitty care.

Please take this poll to help cat lovers with allergies

Thanks. Our poll is independent of any promotional or sponsored associations. It is only to help other cat lovers who need cat allergy help. Like us.

Thanks Kkdf for answering our poll about Purina’s LiveClear food

Name: Kkdf

Have you tried Purina’s LiveClear cat food?: no, but I plan on trying it

January 12, 2022

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Thanks Tracy for answering our poll about Purina’s LiveClear food.

Name: Tracy A D.

Have you tried Purina’s LiveClear cat food?: no, but I plan on trying it

December 19, 2021 at 6:46 am

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my kitty care does not endorse any product discussed on The Scratching Post, nor does my kitty care receive payments, or any form of compensation from any company or product on my kitty care.